Source: StockCake

Investors Are Finding New Ways to Make Older Music Valuable Again

The music-catalog investment market is evolving beyond simply purchasing rights and collecting royalties. Companies such as Seeker Music are experimenting with ways to actively increase the value of songs they control by introducing them to new audiences and creating new commercial opportunities.

Seeker, which controls a catalog of more than 19,000 songs reportedly valued above $400 million, has explored new recordings and reinterpretations of older compositions as part of its strategy for generating additional value from existing intellectual property.

Why It Matters

Catalog ownership is becoming increasingly active.

Instead of buying songs and waiting for streaming or radio royalties, rights owners can potentially generate new value through synchronization, remixes, covers, social media, film, television, advertising and new recordings.

Industry Impact

The change creates opportunities for catalog managers, A&R executives, sync teams and marketers who can identify ways to introduce older intellectual property to younger audiences.

A music catalog increasingly operates like a portfolio of brands rather than simply an archive of songs.