Artists To Watch

Discover emerging artists shaping the future of music.

Slide 1 of 1
Artist portrait

Hyperpop / Alternative Pop

Underscores

underscores is a genre-blending artist and producer known for fusing hyperpop, indie rock, and electronic music into emotionally charged, experimental songs. Their innovative production style and rapidly growing fanbase have made them one of the most exciting artists pushing the boundaries of modern pop music.

Musician with guitar

Hip-Hop • Underground Rap

Pz'

PZ is an emerging artist from the Oway collective, bringing a unique perspective to the growing underground hip-hop movement. While Oway has gained attention through several standout voices, PZ represents a different side of the collective’s evolution, showcasing a sound and creative direction that continues to develop outside of the group's most recognized names. His growing momentum and distinctive style make him an artist worth watching as the next wave of independent hip-hop continues to expand.

Guitarist portrait

Electronic / Experimental Dance

Ninajirachi

Ninajirachi is an Australian producer and DJ known for pushing the boundaries of modern electronic music through a mix of energetic dance production, pop songwriting, and experimental sound design. Her unique approach has made her one of the most exciting emerging voices in electronic music, connecting underground creativity with a growing global audience.

Live musician performance

Alternative Pop • Hyperpop

Tiffany Day

Tiffany Day is a singer, songwriter, and producer known for blending emotional bedroom pop with experimental electronic production. Her evolution toward hyperpop-inspired sounds has positioned her as part of a new generation of artists redefining the boundaries between pop, internet culture, and electronic music.

Musician with guitar

Alternative R&B • Neo-Soul • Pop

Ama

Ama Lou is a British singer-songwriter known for her smooth vocals, introspective songwriting, and genre-blending approach to modern R&B. Combining elements of soul, jazz, and alternative pop, she has developed a unique artistic identity that has attracted attention from both fans and industry tastemakers. Her creative direction and storytelling ability make her an artist worth watching as the next generation of R&B continues to evolve.

Footer Background

About The Industry Brief

The Industry Brief is a music business intelligence platform built to help industry professionals, students, and passionate music followers understand the stories shaping the future of music.


From record label moves and streaming trends to touring strategies, licensing deals, publishing developments, and emerging artists, The Industry Brief delivers a focused look at the business decisions driving the music industry forward.

Built around daily insights, industry trends, and strategic analysis, The Industry Brief is designed to be the morning destination for anyone looking to stay informed about the business of music.

2026 © The Industry brief - by Tramondi Jackson.

Footer Background

About The Industry Brief

The Industry Brief is a music business intelligence platform built to help industry professionals, students, and passionate music followers understand the stories shaping the future of music.


From record label moves and streaming trends to touring strategies, licensing deals, publishing developments, and emerging artists, The Industry Brief delivers a focused look at the business decisions driving the music industry forward.

Built around daily insights, industry trends, and strategic analysis, The Industry Brief is designed to be the morning destination for anyone looking to stay informed about the business of music.

2026 © The Industry brief - by Tramondi Jackson.

Footer Background

About The Industry Brief

The Industry Brief is a music business intelligence platform built to help industry professionals, students, and passionate music followers understand the stories shaping the future of music.


From record label moves and streaming trends to touring strategies, licensing deals, publishing developments, and emerging artists, The Industry Brief delivers a focused look at the business decisions driving the music industry forward.

Built around daily insights, industry trends, and strategic analysis, The Industry Brief is designed to be the morning destination for anyone looking to stay informed about the business of music.

2026 © The Industry brief - by Tramondi Jackson.